Sugar Rush Racer: An Immersive Attraction Experience
Coming Soon
Sugar Rush Racer is a full attraction concept that reimagines the world of Wreck‑It Ralph’s Sugar Rush into an end‑to‑end immersive journey.
This project integrates narrative queue design, themed environmental graphics, and multi‑platform interactions to immerse guests as they race in the Gumdrop Grand Prix.
After their race, guests can pick up themed merchandise to commemorate their time.
*personal project, not affiliated with Disney